Sports Marketing has two primary objectives. The first one is to win new customers in the competition, and the second is to retain the existing ones. After all, marketing means business-customer interaction. Sports Marketing includes utilizing sports as a medium to reach out to a particular market segment. The words "Sports marketing" and "sports advertising" sound similar but they cannot be used interchangeably. Sports advertising is just a subset of marketing that uses sports events to make the brand name shine in the eyes of the respective followers. It takes some research before implementing these strategies so that it actually fulfills its purpose. There is a proper strategy for expenditure on sports Marketing in the UK. Sports Marketing trends As there are limited resources to spend on marketing, the following are the latest cost-effective trends that have worked the best for many. Follow the follower phenomenon Use social media a...